The licensing consists of the manufacturing of products from
overseas partners and marketing them in Algerian. Products can be
brought in as raw material, in components or in bulk form. This
procedures helps bring down the costs and fits in with the
Algerian cost structure which is very price minded.
The group markets many products ranging from cosmetics to
fragrances from various foreign partners. Dermal brings in its
experience of the local market and its and assets for the benefit
of its partners who can penetrate better the Algerian market.
It is a win-win situation.